Claudia Sandoval Romero


Actions, For Sale

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"For Sale", intervention using an ad space, 2012

The contemporary post-fordist dynamics make us believe that all destination of time must aim profit.
The risk that this imposes is the every time more narrow limit between art and art market.
Thus the action “For Sale”, where the word “Kunst” -"Art" in German- is brought as a commercial inside a journal, points to this tendency of equalizing art with art market, leaving aside the emancipatory character of art.
“For Sale” is a commercial of 100X100mm inside the journal “Profil”, published during the week of the 10th and 16th of September, 2012.